ASHTA was created to make caring for your hair feel fun, gentle, and a little indulgent.
Just like the staple ingredient in Middle Eastern desserts, ASHTA is a cornerstone in your hair-drobe — a soft, daily essential that’s always there when you need it.

Our hair accessories are thoughtfully handmade with care and intention. From scrunchies to bonnets, each piece is designed to protect your hair, reduce breakage, and make your everyday rituals a little sweeter.